- Parent Category: Recent Headlines
- Published on Wednesday, 18 January 2012 16:56
Build NB Rusty Brockman,
Director of Economic Development
Arti Kuthiala, Marketing Director
NEW BRAUNFELS ECONOMIC DEVELOPMENT ADDS TO ARSENAL OF BUSINESS RECRUITMENT TOOLS
New Braunfels TX, January 5, 2010 New Braunfels Economic Development (Build NB) is ramping up its NewBraunfelsProspector.com site selection website with advanced technology to help businesses find the right location in the New Braunfels area at the speed they desire – better and faster.
In addition to gathering economic, planning, infrastructure, geographic, and demographic information into a 'one stopshop' business portal, the newly upgraded NewBraunfelsProspector.com website now integrates the industry standard Google map interface and the latest in social media tools.
“The industry is rapidly evolving and this upgrade is a continuation of our efforts to be a creative leader in economic development tools and practices. By embracing these cutting?edge technologies, we are providing our brokers and site selectors with the latest tool to conduct their business," said Rusty Brockman, Director of Economic Development.
The improved website features a user friendly interface that allows users to view the New Braunfels area using familiar Google Earth and Google Maps Street View capabilities, and to zero in on their location of interest using the dynamic Zoom In and Zoom Out functionalities. Users also have access to sophisticated mapping capabilities like the Polygon Select tool to select and filter certain areas of the city; Point Identification tool to quickly determine exact GPS coordinates at the click of a mouse; and Distance Measuring tool to quickly measure any distance on the map. In addition, social media and Web 2.0 technologies are continuing to proliferate and change the ways that economic development organizations are engaging with businesses and corporate real estate professionals.
Powered by GIS Planning, NewBraunfelsProspector.com website users can now virally share any of the available reports about their New Braunfels community with their entire online network, across a whole host of social networking environments, including Twitter, Linkedin and Facebook. This feature is available for various property, demographics, consumer expenditures, business, labor force and community profile reports on the NewBraunfelsProspector.com website.
According to Anatalio Ubalde, CEO & Co?Founder of GIS Planning, “While Economic Development Organizations are learning – along with everyone else – how to best establish their social media presence to engage their customers on these networks, we want to enable our clients to directly embed these capabilities within their website, and in the spirit of social media, empower their users to take the core content of their website with them. Build NB is truly leading the way with revolutionizing how we think about economic development websites by providing their users with the control and flexibility that they expect.”